Together with local partner organisations GAFI currently relies on 3 main methods to equip local representatives with the skills to educate their own communities on conservation issues and aid in the creation of innovative solutions to problems facing great apes and their habitats:

Basic information on the structure of :

  1. Screenings (in government building and other community centers)
  2. Riverboats
  3. Roadshows
  4. Broadcasting on Tv.
  5. Pedal powered cinema

Target audience:

There are three target audiences:

  1. Urban television viewers of Africa and Southeast Asia, including community members living alongside forests, consumers of bushmeat, potential purchasers of pet primates, decision makers and law enforcement agents in whose hands the future of great apes (and many other endangered species) lie.
  2. Local communities -school children, students and communities who participate in education programmes/ presentations/video-clubs organised by NGOs, Embassies or the British Council, Wildlife Centres.
  3. Government ministers, decision makers

Main message

The main messages that GAFI will convey will be an understanding of the importance of preserving great apes and their habitats for the following reasons:

  1. Great apes play a keystone role in the ecology of their habitats, disseminating information on the benefits of long term preservation an intact forest for great apes to survive in will ultimately ensure that humans will be able to continue utilising the habitat or products derived from it;
  2. Great apes are of scientific importance and possess an inherent value as the species that most resemble humans;
  3. Preservation of Great apes can be of economic benefit to communities, particularly where they or their habitat is the focus of carefully developed eco-tourism activities.
  4. Film is an extremely powerful conservation tool, which if used effectively can inspire people to find local solutions to environmental issues and highlight